Built by Sustainability Experts

After eight years in ESG consulting, I noticed a pattern that frustrated me.

The same companies kept coming back with the same question: “Does our sustainability report actually meet the requirements?”

The analysis we did wasn't complicated. We'd map their disclosures against ESRS, ISSB, or GRI requirements, identify gaps, score each topic, and recommend improvements. It was methodical, structured work—the same frameworks applied the same way, every time.

But it took weeks. It cost $10,000 to $25,000. And most companies who needed this analysis simply couldn't afford it.

Meanwhile, I watched mid-sized companies struggle with CSRD deadlines, sustainability managers burn out trying to self-assess against 300+ datapoints, and CFOs delay action because they couldn't justify the consulting budget.

The expertise existed. The methodology was proven. The only barrier was access.

Martin is my answer to that problem. It's the same gap analysis I delivered throughout my career—now available to any company with a sustainability report and 30 minutes to spare. Same frameworks. Same scoring. Same recommendations. Just without the six-week timeline and five-figure invoice.

I've always been passionate about building things, and over the past few years that passion has merged with my excitement about AI. Martin brings together two worlds I care deeply about: sustainability and the transformative potential of AI to solve real problems at scale.

I didn't build Martin to replace consultants. I built it to give every sustainability team access to the insights that used to be reserved for Fortune 500 budgets.